The folks at AmericanMuscle have teamed up with a (local) Philadelphia radio station to give away a brand new 2009 Ford Mustang to a lucky winner. There’s a catch, however. The “Live in it to Win It” promotional contest will challenge selected contestants to be the “Survivor” and last longer than the competition. Sounds simple, right? Four people are going to spend every moment with three others in the Mustang until but one remains. We aren’t too sure about this one, but we know this: the love of the Ford Mustang is a powerful thing and people will go to great lengths to be the owner of one. Good luck, guys and gals–you’re going to need it!

Press Release

AmericanMuscle.com Gives Away Brand-New Ford Mustang

Drawing crazed Mustang fans from across the Northeast, online Mustang parts retailer AmericanMuscle.com has partnered with Philadelphia-based radio station WYSP to give away a brand-new 2009 Ford Mustang. Yet another in a long line of unorthodox AmericanMuscle.com promotions, the Live In It To Win It contest challenges contestants to outlast their competitors by living in a Mustang until their three counterparts succumb to boredom, exhaustion and the overwhelming need to shower. Basically, he who is willing to smell the worst wins.

Currently screening a several hundred video applications from would-be Mustang owners, American Muscle and WYSP are searching for the four most committed contestants, all of whom should probably be committed to spend 24 hours a day for a week, or two, or more inside a car with three perfect strangers.

For those who don’t make the final four, make sure to check the American Muscle blog starting early next week as we’ll be streaming some choice videos highlighting the good, the bad, and the ugly as four Mustang fanatics duke it out over the original pony car in this sadistic social experiment. Listeners can also hear the live kickoff by tuning into WYSP’s Danny Bonaduce Show at 6:30am on June 22nd. There can only be one!