It has begun. The 2011 Ford Mustang aftermarket looks like it’s going to be just as hot as, if not hotter, than that of the first generation (2005 – 2009 model years) S197 Mustang. Ford, Roush, and automotive lifestyle magazine DUB have teamed up to spice up their very own 2011 Mustang variant, bringing about some increased attention to the car’s base point. The car isn’t based up on the new 5.0 Mustang GT; it’s based upon the rev-sexy 3.7-liter V6 Mustang coupe.
2011 Mustang DUB Edition will serve as a kickoff to the many exciting projects Ford has coming down the pike. Its many upgrades include tires, springs, body paneling, and lots more. Couple this DUB edition along with the Nelly DUB edition 5.0 we saw just months ago, and you’ve got a great recipe for the DUB Magazine tour, set to traverse the entire country through November.
Keep reading to get all the specifics on the DUB Edition Mustang as well as a few other predicated thoughts from Ford in the press release after the jump.
DUB EDITION 2011 FORD MUSTANG BRINGS UNIQUE STYLE TO NEW GENERATION OF BUYERS
DEARBORN, Mich., May 3, 2010 – Ford Motor Company is teaming up with automotive lifestyle magazine DUB to roll out a specially customized version of the new 2011 Mustang, introducing the iconic sports car to a new generation of enthusiasts.
The DUB Edition Mustang is based on Ford’s outstanding new 3.7-liter V-6 Mustang and will be available this fall. A collaboration between Ford, DUB and Roush Industries, the DUB Edition Mustang will be offered as a coupe, convertible or with the best-of-both-worlds Glass Roof option. Both six-speed manual and automatic transmissions are available.
“The Ford Mustang is the most customized vehicle in the world, and this collaboration pushes the boundaries even further,” said Fritz Wilke, Mustang brand manager. “We’re proud of our relationship with DUB and Roush and how they worked together to bring a new look to Mustang, helping the 2011 DUB Edition Mustang V-6 appeal to a whole new audience.”
Available only with Ford’s new high-tech, 305-horsepower DOHC 3.7-liter V-6, the DUB Edition Mustang will offer:
- 20-inch TIS wheels with Pirelli performance tires
- Roush front fascia and splitter
- Roush quarter window louvers and windshield banner
- Roush lowering springs
- Coupe, convertible or Glass Roof body style
- Six-speed manual or automatic transmission
- 3.31 rear axle ratio for spirited acceleration
- DUB logo embroidered in front headrest and DUB stripe package
- Black interior
- Choice of four exterior colors: Black, Grabber Blue, Race Red or Ingot Silver
“Working with Ford and Roush is an honor and has been a dream come true for DUB,” said Myles Kovacs, president and co-founder of DUB magazine. “The Mustang is such an iconic muscle car and has always been a customizer’s favorite. The DUB Edition Mustang stays true to its roots, but I think we’ve successfully brought a ton of hustle to the muscle.”
About the 2011 Mustang V-6
For 2011, Mustang is available with a lightweight, all-new high-performance powerplant. Displacing 3.7 liters, the double-overhead-cam (DOHC) 24-valve V-6 uses Ford’s Twin Independent Variable Camshaft Timing (Ti-VCT) to produce remarkable power output – 305 horsepower and 280 ft.-lb. of torque – while still achieving up to 31 mpg highway.
Drivers can get the most out of the new V-6 engine using either an all-new six-speed manual or automatic transmission. With either choice comes the flexibility and fuel economy benefit of six forward ratios.
The 2011 Mustang has also received enhancements to its chassis to maintain the outstanding balance and driving behavior Mustang owners expect. Combined with state-of-the-art safety and technology features, the 2011 Mustang sets a new standard in the sports coupe class.
2011 Mustang V-6 showcased in television ads and grassroots events
Television commercials for the sporty new 2011 Ford Mustang V-6 – the first-ever car to deliver an unrivaled combination of 305 horsepower and 31 mpg highway – have already started airing and included an appearance by the new 2011 DUB Edition Mustang, a special edition collaboration between Ford, DUB and Roush Industries.
“The television ads are designed to reach new Mustang buyers, from those who want to achieve better fuel economy and lower running costs to enthusiasts who are interested in everything the V-6 has to offer,” said Patricia Piedrahita, Ford car communications manager, noting that the ads emphasize miles per gallon in a way that only Mustang can.
“The ads highlight 31 mpg by showing how it comes to life in Mustang,” she said. “In a Mustang, the M in mpg stands for so much more than miles per gallon. For the 2011 Mustang V-6, it stands for emotions unique to Mustang like aMped and transforMed.”
In addition to the 30-second television ad, an extended 60-second cinema version will launch in selected theaters nationwide starting April 30 during key movie releases, such as Iron Man 2, Sex and the City 2 and Twilight Saga.
The new Mustang also will be involved in a variety of grassroots events, including Komen Race for the Cure®. Through November, Warriors in Pink® is conducting an on-site promotion that will enable one lucky person to win a 2011 Mustang V-6.
“We are proud to have Mustang be a part of Ford’s effort to raise awareness about breast cancer,” said Ling. “It is a great way to demonstrate support for this very worthy cause.”
The 5.0 is back: All legend. No compromise
The 5.0 V-8 is back, and it’s better than ever with an all-new engine that uses twin independent variable camshaft timing to deliver an amazing 412 horsepower and 26 mpg. The advertising campaign for the new 2011 Mustang GT 5.0 will showcase that prowess in three print ads featuring the tagline: All Legend. No Compromise.
“Hard-core Mustang fans have been waiting for the new 5.0 engine, so we will be advertising in a variety of enthusiast magazines, such as MOTOR TREND, CAR and DRIVER and Popular Mechanics,” said Piedrahita. “And we will continue to have a strong presence at many enthusiast events, including NASCAR, NHRA, Formula Drift, Barrett-Jackson and various club events.”
In addition to print media, the new 5.0 will be featured prominently in digital advertising on enthusiast sites. The 5.0-liter engine also will continue to be highlighted in the Mustang Boss 302R running in the Grand-Am Continental Tire Sports Car Challenge race series.
Custom 2011 Ford Mustang 5.0 and V-6 go on the road with the DUB tour
Two hot custom Mustangs will go on the road with the DUB Magazine tour, which travels to various cities across the country through November.
The 2011 Ford Mustang 5.0 that DUB Magazine tricked out for Grammy Award-winning artist Nelly will be on display at the show. The vehicle features a glossy black exterior paint job, flat black racing stripes, and 22-inch Pirelli tires in the front and 24-inch tires at the rear. Also part of the tour will be the 2011 DUB Edition Ford Mustang V-6, which Ford will begin producing in August 2010.
“The Mustang is such an iconic muscle car and has always been a customizer’s favorite,” said Myles Kovacs, co-founder and president of DUB Magazine. “The DUB Edition Mustang stays true to its roots, but I think we’ve successfully brought a ton of hustle to the muscle.”Categories: Aftermarket, Ford, 2011 Mustang