New 2012 Ford Mustang customization site with “Battle Mode”

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If there’s one thing for certain in these uncertain times, it’s there is no shortfall when it comes to the attention a Ford Mustang gets. Once by Ford Engineers & Line workers, more by potential buyers, and loads more once the coveted legend finds the way to its home stable.  What sets the Mustang everyone knows & loves apart is the fact it’s got a great aftermarket following and Ford knows it.  What’s more, Ford has sought to grasp some of those same alleyway customizations and bring them to the limelight as valid manufacturer-sanctioned options for the showroom.

The latest marketing montage Ford has in-pocket is another configuration / customization website for the 2012 Mustang.  The new Ford Mustang Customizer site lets enthusiasts custom-craft their very own Mustang based upon a myriad of choices & options.  Up on deck is the capability to tweak out the 2012 Mustang V6, the 2012 Mustang GT, a 2012 Mustang Boss 302, or a 2012 Shelby GT500, including three different backdrops, nearly a half-dozen shot angles, and a wide selection of options to choose from.  Also, once a custom 2012 Mustang is created, the concept can be shared via social media sites, such as Facebook & Twitter, to exhibit and optionally engage in a “battle mode” of sorts where votes are cast for the coolest 2012 Mustang.

The site officially goes live  Tuesday, Sept. 20, 2011.  Until then, check out the rest of the story in the Ford Press Release that follows.

Press Release

New Ford Mustang Customizer Website Lets Enthusiasts Dream Up and Share Their Ultimate Pony Car

DEARBORN, Mich., Sept. 15, 2011 – Ford is putting design in the hands of enthusiasts with a new customizer website that features the 2012 Mustang.

Ford will launch the site on Tuesday, Sept. 20 at www.ford.com/cars/mustang to let Mustang enthusiasts take advantage of the classic design with limitless possibilities.

“This site lets Mustang fans customize cars to their heart’s content,” said Brian McClary, Ford social and emerging media specialist. “It’s a simple-to-use layout that lets users take the base design of Mustang and run with it.”

Users can choose to customize a Mustang V6, GT, Boss 302 or Shelby GT500. Their custom touch is blended with three different backgrounds – a dragway, cityscape or drive-in restaurant – along with five different angles from which to check out the design.

Accessories include body kits, wheels, decals, grilles and decklids, along with parts from Ford Racing Performance Parts and Ford Vehicle Personalization. Within minutes, several different looks can easily be created and saved as desktop wallpaper.

“Customers love to make Mustang their own, one that suits their taste; this is the perfect way to let them test out their design and imagine what’s possible,” said Jim Owens, Mustang marketing manager. “The interactive aspect also adds a whole new dimension and lets more people get in on the fun.”

The site also incorporates social media, as users can log in through their Facebook account and save and share all of the Mustangs they have created. A “battle mode” through Facebook lets users go head-to-head to see who has the best-looking car.

By posting their Mustang to their Facebook wall, users can accumulate votes that will be tallied on a leaderboard for others to check out. They can even identify a nemesis to go after in battle.

For those intent on making their custom car a reality, a downloadable PDF facility offers a detailed list of all the real parts used to create that particular virtual Mustang. The PDF is separated into three categories – Ford, aftermarket and concept accessories – and includes links to the applicable websites, making it easy for customers to start a conversation with their local Ford dealer.

Source: Ford

Categories: 2012 Mustang, Ford, Mustang Tech

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