SEMA 2011: Roush Stage 3 Premier Edition Ford Mustang

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Yesterday, Jack Roush unveiled the 2012 ROUSH Stage 3 Premier Edition Ford Mustang in partnership with Sherwin-Williams at the 2011 SEMA show in Las Vegas.  The cat in the hat, along with Roush-Fenway Racing driver David Ragan, let loose a spectacular orange hued 2012 Mustang featuring choicest colors of the pallet.  The 2012 ROUSH Stage 3 Premier Edition on display is Roush Performance’s latest aftermarket installment in a series of Stage 3 Mustangs that will be offered until 12 fantastic Sherwin-Williams Planet Color®  options for the primary color, with graphics and accents in any other desired shade.

Keep reading to get the rest of the story in the Press Release, following.

Press Release

ROUSH PERFORMANCE, SHERWIN-WILLIAMS AUTOMOTIVE UNVEIL NEW ROUSH STAGE 3 PREMIER EDITION MUSTANG AT 2011 SEMA SHOW

Dazzling Planet Color® Paint Graphics Help New Vehicle Series ‘Redefine Detroit Muscle’

Las Vegas – Automotive performance and racing legend Jack Roush today unveiled the 2012 ROUSH Stage 3 Premier Edition Mustang at the Sherwin-Williams Automotive booth at SEMA (Specialty Equipment Market Association) annual meeting in Las Vegas.

Roush was joined by NASCAR Sprint Cup series and Roush Fenway Racing team driver David Ragan as together they uncovered the dazzling orange ‘Mat It Mango’ 2012 Mustang, which also featured highlighted, painted graphics in its exclusive ‘Sin City Silver’ and ‘Performance Pearl’ colors.

A special feature of the 2012 ROUSH Stage 3 Premier Edition is their new color options package, allowing for personal customization of three different aesthetic elements of the car: Twelve proprietary Sherwin-Williams Planet Color® choices for the base vehicle color, graphic colors and graphic accent colors. The result is an impressive palette of unique color combination possibilities.

“The Premier Edition is all about power, performance and styling,” said Roush, who pointed out that the unique Premier Edition paint colors compliment the aggressive 540HP ROUSHcharged® 5.0L engine and the race-inspired ROUSH suspension. “And, the ROUSH Performance tuned exhaust system lets your neighbors know that you’re driving some high-performance American Muscle!”

The 2012 ROUSH Stage 3 Premier Edition color choices and names include:

– Black Diamond

– Performance Pearl
– Motor City Iron

– Sin City Silver
– Blue Bayou

– Jet Stream
– Gold Rush

– Liquid Copper
– Red Blooded American

– Mean Green
– Luminescent Lime — Mat It Mango

“This is a show-quality, premier paint application process. All paint is hand-applied at our ROUSH Performance facilities in Livonia, Mich., along with technical support from the Sherwin-Williams team,” said Roush. “It’s a tri-coat application that introduces subtle hues of reflective flaking into the paint so the colors really dance and bounce as the Premier Edition adjusts to the changing sunlight angles. It’s a very intense paint process, but we’ve got a winning formula to make these Mustangs look great!”

ROUSH Performance, Roush Fenway Racing, and Sherwin-Williams have a long history of collaboration and teamwork. Whether it’s working together on the NASCAR circuit through their strong sponsorship relationships or it’s in the shop working on paint and appearance opportunities, the two organizations work extremely well together. Roush added, “The Sherwin-Williams paint quality is exceptional, and the teamwork to produce the ROUSH Premier Edition program has been very strong. It was a natural fit for our two companies to collaborate on a project like the ROUSH Premier Edition Mustang.”

Categories: 2012 Mustang, Aftermarket, Events

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