No Ford Mustang fan of contemporary times is a stranger to the Ford customizer web sites that have come about over the past few years. These sites have spurred social media excitement, competitions, and fantastic Ford giveaways. Head-to-head Mustang design challenges, voting, and now, an “action” element make this next rendition of the 2013 Mustang customizer something to get seriously excited about.
The latest customer for the Ford Mustang is now going to be available as a mobile app, designed for release & deployment to the Apple iPad, Apple iPhone, as well as the wide gamut of Android mobile phones & tablets. Big deal, right? Well, it sort of is. Why? This new avenue of market reach doesn’t just allow people to “design on the go”…it opens up a totally new front of customization, rapid-design, and ultimately, a more solid user/enthusiast experience for all things Mustang.
Keep reading to learn more about the 2013 Mustang customizer app in the official PR from Ford.
DEARBORN, Mich., Aug. 17, 2012 – Mustang fans can now build their dream pony cars and pit them against other fans wherever they go with the redesigned 2013 Customizer app for iOS and Android phones and tablets.
“Since we relaunched the online Mustang Customizer for 2013 models in June, more than 120,000 people have registered and built more than 450,000 unique fantasy Mustangs,” said Brian McClary, Ford digital marketing manager. “With the new app, fans will be able to configure their one-of-a-kind pony car any time they have a few minutes to spare.”
The original Mustang Customizer app was downloaded more than 250,000 times after it was released in late 2011.
Once a personalized Mustang is finished, users can save their car and have it automatically entered into the battle mode where other users can vote on their favorite designs. Users earn points and up to 70 different badges for each car they build, participating in battles, wins and also individual challenges against their Facebook friends.
Pictures of custom Mustangs can also be saved for use as desktop wallpaper on computers, phones and tablets plus shared on Facebook, Twitter and Google+. Users can also select their favorite custom design for a chance to win one of four dream Ford Mustangs to be built.
A brand-new feature of the mobile app is the drift challenge. Players can select any of the custom Mustangs from their garage and race it around any of nine different courses trying to beat the best times set by their friends.
The new 2013 Ford Mustang Customizer app is available in the AppleTM App Store for the iPad®, iPhone® and iPod® Touch and the Google Play store for Android-powered phones.
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About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 168,000 employees and about 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com