The proposed concept of the Mustang wagon and the Mustang sedan
would be to leverage the traditional pony car success and adapt it to
fit additional niche markets. Much of the design behind these two
flavored Mustangs would be completed by Ford's Australian divisions,
following a distinguishing trend of GM and their upcoming Chevrolet Camaro.
Last month, secretive meetings were held by key Ford executives to
discuss how to make this legend match mainstream tastes and
preferences, including the idea of having the sixth-generation Mustang
hit dealership lots sometime in 2011.

click the image above for hi-res
Ford claims that the extension of the Mustang lineup outward is
based solely on the global strength of the Mustang brand, which some
argue might just be more powerful than the Ford brand itself. Its a
case of reaching out to the men or women who keenly identify with the
Mustang, but for various reasonswhether it be family, recreational or
otherneed a more versatile car than a coupe, explained a
distinguished automotive industry consultant versed with Ford's
upcoming plans. As long as its great looking and sporty, then it
doesnt matter whether it has two or four doors.
Ford and some close followers think this idea will fly and make
history. Some say it will make history alright--a lesson to never
tarnish a brand by making it into something it isn't. Charlie Hughes,
co-author of the book Branding Iron believes Ford's desire to
twist the Mustang may be a fatal mistake. The minute they do a
four-door, they really weaken the brand, said Hughes. I think its a
high-risk strategy. They need to refine Mustang, not try to bastardize
the whole product.
Our spin: Ford should leave a good thing what it is--do not taint the
legendary history of one of the world's most recognized automobiles by
perverting its very essence. Make a four door sports sedan to compete
with the Dodge Charger if you want, Ford. Just don't call it a Mustang.
*Image credit goes to Autoweek.com