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With the passing of the famous SVT (Special Vehicle Team) in recent times, Ford has now rekindled a fire for the performance-minded Ford Mustang fan base, as well as other Ford Racing organizations. The newest site in the blue-blooded portfolio is FordPerformance.com, an arena dedicated to connect the fans to each other, as well as the aftermarket. Hinged upon a friendly web portal, the interactive site is poised to bridge the experience from the legacy’s past to the present and onward into the future.
We recognize the important role that Ford loyalists play in raising consumer awareness of Ford Motor Company,” noted Jamie Allison, Manager, Ford Racing Performance Group
Several clubs and organizations, such as MCA, SVTOA, and IMBOC, are already taking part in the project. Through the meeting via FordPerformance.com, clubs & organizations will gain a “plugged-in” knowledge of Ford and Ford Racing visions, initiatives, and spine-tingling news.
“We recognize the important role that Ford loyalists play in raising consumer awareness of Ford Motor Company,” noted Jamie Allison, Manager, Ford Racing Performance Group, “and performance enthusiasts tend to be the most passionate, active and influential customers of all. This new web-based asset allows us to consolidate our communications with them under one virtual roof. It will also enhance our all-important relationships with Ford-based clubs, coordinate our contact with Ford-centered events and help showcase the exciting new performance offerings from Ford – all in one place. In fact, just like we'd done with Bullitt, we plan to keep www.FordPerformance.com on the inside track for information supporting the launch of the next-generation Mustang.”
Other key features about the new site are:
Regular feature stories about Ford-based clubs, members, events and products
Ford-oriented enthusiast club and membership info, with links to club sites
A Ford performance vehicles “heritage” archives section
Ford Performance Info Center contact and merchandise information
Portal to Ford Racing, Performance Parts and Ford Vehicles web sites
Exclusive Ford performance vehicle “deep-dive” info and photos
Sounds good, right? Then it's time to take a closer look at all of the features and offerings avilable on the Ford Performance website.
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