The bug has always been gimmicky. I mean seriously think about how many of the old style Beetles were sold a year not many I promise you. The PT Cruiser still looks good it just has turned into an old person's car because it's so pricey for what it is. And also the power doesn't match the styling. The new Stang has all of the following going for it. It's got the power to match the styling. It's likely to change in looks significantly in 4-5 years. It's likely the power will slowly increase as it goes along thusly giving more people a reason to buy a "retro" look car. Then this also has a superior nameplate. The Mustang has always sold well. A Mustang backed up by substance in superior performance and interior and hopefully build quality will keep the sales on this sucker at least to the level of the current Stang if not surpassing it.