~From the parts monkey~
Put what came in your vehicle...
GMs (especially anything after '96): ONly AC Delco... GM actually has calibrated their computers based on those plugs, throw in anything else and it WILL run like crap. Had a recent customer throw in some 12.99 iridium densos into his '01 slow-maro... immediately through a doubled 'random-multiple cylinder misfire' code. Ran like crap. ~I didn't sell them too him, a recent hire we nicknamed 'slow kid' did, do the math
~
Ford: I prefer motorcraft, usually seems a bit better that Autolite... I know my gf's old escort with the 8-plug 4cy liked motorcraft better than autolite. And that was one finiky engine. And most OE plugs I come across now are Motorcraft.
European: Bosch Platinum... it's a german plug and seems to run the best in these applications.
Import: Denso or NGK, I believe NGK has the edge in quality.
Dodge: Champion believe it or not, as far as I remember these are the OE plugs.
Multi-electrodes.... throw them out, they are a waste. Splitfires can do what the adds say, but you have to index them in your combustion chamber, and even then only marginally better. If your car didn't come with platinum plugs, don't run platinum- it's only advantage is it burns cleaner (if you check the book, in the same plug type, normally the bosch super will burn hotter than the platinum).
The Swede