Write letter!
As someone said earlier, a letter writing campaign is needed. Below is my letter to Wild Bill mailed last week...
William C. Ford
Chairman & CEO
Ford Motor Company
PO Box 685
Dearborn, MI 48126-0685
Dear Mr. Ford:
I have been a loyal Ford customer since my first 1955 sedan when I was 16. I currently own a 2003 Mustang, a 2000 Explorer Limited and a recently restored 1965 Mustang convertible.
Recently I read an article on the Ford lawyer’s attack against Mustangs Plus, a small business that provides a valuable service to us Mustang enthusiasts. I am very troubled by your lawyer’s attack on suppliers and shops using the “Mustang” name. Your lawyers have demanded that these small businesses that do a great deal to build the Mustang brand image by making needed parts and accessories readily available cease and desist from using the word “Mustang” in their names, as well as forcing these companies to pay a $10,000 fine. While Ford needs to protect it’s brands, arbitrarily driving them out of business runs a high risk of alienating many Ford loyalists like myself.
This is a very short-sighted policy that is blind to the great service these businesses do for the Ford and Mustang brands. You are punishing the source of the Mustang’s life blood. A significant piece of the Mustang popularity is attributable to those businesses that have made the Mustang a classic by making restoration and after market parts available while building enthusiasm for the brand. I cannot understand why Ford would adopt a policy that would alienate the very people and businesses that bleed “Ford Blue,” and have had no small part in the success of the Mustang for more than 40 years. Ford benefits from the goodwill and exposure generated by these support businesses.
I hope you will apply some good, “out of the box” business sense by calling off your pit bulls and offering these loyal Ford supporters the opportunity to continue using the Mustang name at nominal or no cost before irreparable damage is done to the Ford name. You should be encouraging these supporters, not trying to bleed them dry. You have the opportunity to either work with these entrepreneurs to build a bigger, stronger, loyal customer base or you can continue the current adversarial path that risks destroying the Mustang mystique and alienating a significant customer base. Choose wisely.