Seems Ford add more on the v6. I remember the base v6 is about 19,xxx something very close to 20,000 when 2010 was released. Then the price jumps to 20,495 around end of last year. Now the 2010 v6 msrp goes up to 21,395 when I checked ford website yesterday. Comparing to 2011 v6 22,995 price...