Would they pay 40k? No. Would they pay 32-33k? Hell yeah they would. Look at the 300C it's selling like crazy and I'm betting the Magnum and Charger will as well. While if a Falcon-esque car did get made by Ford it would cut into the sells a bit( a tiny bit IMO) but I think it would also attract more people who may need a more functional rear seating area. And I don't think the failure of the Marauder or the apparent pending failing of the GTO definatley spells Ford shouldn't make a car like the Falcon for over here but they should do it right. I'll break down how I see both GM and Ford failed with the Merc and the GTO. GTO-Pros Excellent power. Good options. Nice interior. Cons: Styling most people don't go gah gah over a big selling point to consider. Expensive. Doesn't really evoke the thoughts of it's name sake. Marauder-Pros: Good styling. Evoked the feelings of the car's name. Good options yet again. A ton of room. Cons: Underpowered. Too much money for the amount of power delivered. Now take all those failures and look at the 300C and the Magnum. They both have all the Pros of the other two cars and not nearly as many of the cons. Chrysler **** slapped both Ford and GM with those cars. While GM was meandering around taking their sweet time putting out RWD platforms and while Ford has thier finger up their nose scratching their brains in regards to RWD platforms DCx waltzed in. Dropped two atom bombs on everybody and is getting it's product out to all walks of life. I mean rappers want 300cs now and every two bit wanna be will want them as well. For those who aren't jacked into the world of the extravagance of hip-hop if the car is not expensive it's not worth having. These guys ride around in Escalades just for ****s and giggles. They are buying up exotic sportscars like they are Gremlins. And Benzs and Bentleys just so they can have something to drive around with every now and again. The fact these guys looked at a 32 thousand dollar car and are clammoring for the things says a lot about it's looks and appeal. Now fast forward a few months and 300Cs are in every other rap video, and in every drive way on Cribs. Now imagine you are an impressionable 20-28 year old who wants to wear the same clothes as their idol drive the same car drink the same alcohol. Up until now you couldn't even sniff the exotics and MBs they are driving. You couldn't even afford the more pedestrian 50k Escalades and all the crap that goes with it. But wait a second....50 cent and Snoop Dogg are in 300Cs....I wonder how much those cost. **Runs and grabs a car sales paper** 32k....hmmmm I might be able to afford that. They then notice the V6 300....23k. SOLD! /rant Basically what I'm trying to say if Ford did the car right. Made it look good. Give it exceptional power and styling for an extremely reasonable price people would show up and buy it. DCx is getting this. They are giving their customers exceptional cars for average or below average pricing. The car buying public isn't 100% idiotic if you make something that strikes a chord with them they will eat it up. Ford IMO could very easily do this. And eventually you'll have people forgoing the conservative 4 banger FWD cars and getting back to their good old American roots of buying wonderfuly styled RWD cars and paying a premium for the same styling but with a chit load of power and options.