car wont start...? help!

so i tried to start my car just now, and it wont start. i hear it turning as i turn the key, but it seems as though it just wont catch. after a few times of trying, instead of hearing the usual empty turning noise, it now just clicks rather fast when the key is turning. also, each time i try to start it, the gauges all do a swing. i had a buddy of mine try to jump it for me, but nothing. so now im here at home just waiting for the AAA truck to come by and tow me to my local mechanic. awesome. any idead on what it could be?
 
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