I went to my Ford dealer in Daytona Beach and talked to the sales manager. I did him a favor and he let me in on the price of the new 2007 Shelby. He told me that the dealer would jack-up the retail price about $5k and they would not be discounting it with any "A" or "X" plans. So be prepared to pay a hefty price for this car. I would guess the cost will be about $43k to $45k. Bend over here it comes. I want one anyway!