I bought my 5.0 when it had 136,000 miles on it. From that day on, I ran NOTHING but plain-Jane Havoline 10-30 & Ford Motorcraft filters.
The original longblock went 258,000 miles when I decided to rebuild it since it was using some oil. When I got it tore apart, the bottom end was in GREAT shape and it didn't even need torn apart to begin with. Come to find out it was just my valve seals. The crank had less than .010 wear, the bearings were still showing no bronze at all, and the piston skirts had hardly any wear.
No advertising gimmick there, just an oil that worked. Since everything was in such great shape, we just got the crank polished, pistons/rods cleaned, honed/cleaned the block and reused EVERYTHING.