I have worked on sound deadening materials for Ford (both as a supplier and now at Ford) and can give you some suggestions for quieting any car.
You first need to understand the materials and what they do:
- Damper (Mass - i.e. DynoMat, etc): Controls low frequency noises like road noise and frame/chassis noise. Mass does very little to control high pitched noise.
- Absorbers (foam, fiber products): Control high frequency noises like wind noise but very little to control low pitched noise.
The best scenario is for you to put the materials in the following order:
Source of the noise --> Absorber --> Barrier --> Absorber --> You.
The theory is that the noise passes through the absorber the first time and much of it is absorbed. What gets through, hits the mass where some of it is damped, some gets through but much gets reflected back into the absorber where it has a second chance to be absorbed. What's left has one more chance to be absorbed before getting to your ear.
This isn't always easy to do so putting a barrier on the body and then covering it with foam or 'shoddy' (shreded clothes formed into a sheet or blanket) works pretty well.
A word on using foam - you want OPEN CELL foam, NOT CLOSED CELL! An abosorber works when a high frequency vibration enters the material and is dispersed as it bounces around the interior of the material (via heat). If you use a closed cell foam, the vibration can not penetrate past the first 'closed' cell. This type of foam acts more like a barrier - a very bad one - since it has little mass.
In our cars, dampers are most beneficial because we have lots of body/frame noise that is easily controlled with mass. We also have so much wind noise that can't be controlled (single weatherstrips, body formations that cause wind noise, large body gaps, exposed wipers, etc) that you're really fighting a losing battle. Concentrate on adding mass.
Hit the areas with the biggest undamped areas. Put mass in the doors, on the fire wall, on the floor, wheel wells, and finally the roof if you have any left over. Put absorbing material in the dash and use a good insulator under the carpet. This will be the best bang for the buck while not adding too much weight.