I was talking about Sporty/performance coupes in general, not just pony cars. It is the best selling performance/sporty car on the market. F-150 is no halo car. It is the single most important vehicle and is very crucial to Ford success (sell 800k a year), but it is no halo car. Halo is basically the "top Image car", not neccesarily the top seller. Viper/vette sell in very low volumes, especially when compared to Ram/Silverado sales, but they are halo cars within their respective companies. Come next year, Fords Halo car will be the 120-150k GT. The Mustang isn't the "be-all-end-all" car within FoMoCo, but it is a very important car. Personally, i see Fords lineup as hollow and soul-less without a Mustang. For years, it was the only or biggest excitment generator within Ford. Cars like the mustang may not sell in F-series volumes, but its type of heritage, popularity, and likness is hard to come by. Definitly not a car that Ford should take "lightly".It may not be as important as F-series (due to sheer volume and profits only), but it definitly up there .