While the name-brand "Magic Eraser" is made by Mr. Clean (Procter & Gamble), the foam itself is manufactured by BASF under the name "Basotect" and was already a common product before this new use was discovered. Other companies have also begun cutting it up and marketing it for its cleaning properties, either under other names, like Coralite Ultimate Sponge, or as a generic product.
The foam also has other interesting properties: it has high sound insulation efficiency and is also flame resistant. It's also very light: replacing the traditional foam in aircraft seats, an Airbus A380 can lose 600 kilos (1320 lbs).[citation needed]
Melamine foam has been used for decades to create whiteboards, kitchen cabinets, soundproofing materials, as a fire-retardant material (but not as insulation, because it allows air to pass through its structure).