What's your favorite spark plug?

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No precious metal plugs period. Platinuim, Iridium, whatever. Leave it alone. Your wallet will thank you and your motor won't notice.

As for brands, I prefer NGK but have used Motorcraft with favorable results. The only time I've run Autolites was in a '93 DP Ranger and the electrodes wore funny. Changed plug brands and the problem went away. The edges of the electrodes wore as if they were stuck in a pencil sharpener. After awhile they were pointed instead of flat across the tip. I thought it was a fluke so I bought installed another set. Same results. I don't know that it really mattered performance-wise, but I never bought another set of them.

Everything I own currently runs NGKs with the exception of the wife's '06 Stang for obvious reasons ;)