The exact price is based off the A-plan price, but for piratical purposes, it comes out to be few hundred over invoice. While a good negotiator could do that good, or better, the attractive part of X-plan is that no negotiation is needed. The X-plan price is fixed and actually non-negotiable. The X-plan rules state that for the most part, you are eligible for any rebates or incentives offered to the general public. It sounds like this $500 rebate, if coming from Ford, is only available to members of the 'national quarter horse association' and not the general public.