Tag Archives | marketing

Ford Mustang set for an official New Zealand launch

It looks like the global marketing campaign for the upcoming Ford Mustang model is continuing to take shape, with more and more countries around the planet getting the new Mustang, in “official” distribution capacity.  Earlier this week, Ford announced the next generation Mustang is definitely a go for the major Asia Pacific markets of Australia and New Zealand.  Aside from the fact it will definitely be a right-hand drive configuration, Ford didn’t really let much else out of the bag past its already known “One Ford” global marketing mix of vehicle offerings.

Even Mustang enthusiasts down under have loads of speculation about power plant options, with the words EcoBoost and direct-injection turbo passing across the scene.

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The 4 Cylinder 2015 Ford Mustang

There’s a plethora of speculation surrounding what the 2015 Ford Mustang is going to bring, so we spend our words with care around the shop these days.  We all agree that the 50th Anniversary is poised to be a pretty big deal.  So what about the power, the mystique, the styling, and the surprise?  Keep reading…

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USPS issues Ford Mustang Shelby GT500 stamp

Once again, the Ford Mustang is going to make its way across the United States of America.  This tidbit, however, doesn’t involve a coast-to-coast cruise and several stops at McDonald’s.  For the second official time, the Mustang is to be honored on the United States of America Post Office Stamp of mailing.  One of the featured stamps will exhibit a 1967 Shelby GT500, amongst many others else-wise: 1966 Pontiac GTO, 1969 Charger Daytona, 1970 Chevelle SS, and 1970 Hemi Cuda.

These “muscle car” stamps will be rolled out as Forever stamps in self-adhesive sheets of 20 (four of each design) and can be picked up any local USPS site, at usps.com/stamps, or by calling 800-STAMP-24.

Source:  Mustang Monthly

Video: Ford Mustang officially headed to Europe

According to the Associated Press, it looks like the Ford Mustang is jet-set on making a European appearance on an Official basis.  Ford’s crowned pony car of nearly 50 years (forthcoming) will be a part of the 15 new or restyled vehicle fleet to launch in the Europe market.  This is pretty cool news for those Mustang fans across the pond, with a lot of serious excitement already brewing surrounding the 2015 Mustang debut…kind of a big deal, you know.

There’s not a lot of cool buzz to go along with this one, but just know that we’ll keep you posted on anything we hear about the 2015 Mustang in addition to this cool news about the Mustang in Europe.  Keep reading to see the news clip as well as a YouTube video clip about the Mustang’s official new stomping grounds.  Also, while you’re in the video mood, check out a few of our other videos in the StangNet video gallery!

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Ford Mustang to be available in the Phillipines

The next “thrilla in Manila” is going to be the 2013 Ford Mustang.  That’s pretty much the only…and best…tagline we tossed around the office earlier today when we got the message straight from Ford.  Coming up this next model year, Ford’s going to put the already “global” pony car into one more marketplace–the Phillipines, as you can well read the headline.  Ford fans living or deployed on the isle(s) will get to enjoy two Mustang variants, at the least: the 3.7-liter V6 Mustang with Premium trim as well as the 5.0-liter 2013 Mustang GT, adorned with Premium fixings.  Ford has set the target date for the deployment to be very soon–September of this year, actually.  That’s quite exciting, considering the Ford Mustang is set to be the 4th vehicle to launch in this niche market, this year!

Wanna hear more about how the Mustang is continuing to expand in the global marketplace?  Keep reading to get the full scoop in the Ford PR, following.

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February 2012 Ford Mustang sales figures gain huge

What happens when Ford Mustang sales are nearly 100% year-over-year?  People take notice, that’s what.  At February close, the 2012 Mustang was one of the most sought after vehicles, concluding the fact that Ford’s marketing campaign has reached a sweet apex.  Between rebates, sexy ad spots, and the climactic build-up to the 50th Anniversary of the Ford Mustang, the pony car is “set to jet” atop Camaro and Challenger sales metrics.

If you want a closer look at the sales statistics, keep on reading.  If you are one of the statistics, well then, we guess you aren’t really surprised very much, as you currently hold the keys to one of the most iconic automobiles in American (and global) history…

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2013 Ford Mustang ad invokes the innermost

On the fringes of the official Ford Mustang customizer web app release, Ford has also debuted its latest installment in the 2013 Ford Mustang marketing campaign to keep everyone pumped-up.  The 2013 Mustang is going to capitalize upon what has made the Ford Mustang ever-so-popular since its inception back in the mid-60s; its customizability.

The video spot we have inside for you is set to release during the Daytona 500 this weekend (although, it should have been debuted during the Super Bowl, we think), so there are plenty of chances for Ford fans to get wind of what’s coming next.  What is unique in this advertisement is the fact Ford has opted to show how well the 2013 Mustang connects to its ownership base, more so than bragging on its 420hp V8 or the fact the car is coming up on its 50th Anniversary–a wise move, we think, since Americans are going to easily face $4+ per gallon of gas this spring/summer.  People are going to be focused on how a car fits them, not how it might drain their pocketbooks…

Check out the 2013 Ford Mustang commercial in our Media Gallery!

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