So just who and why would Ford Motor Company put a Ford Mustang on top of the (then) tallest building? Why not, right? At the least it’d make for a very cool photo opp…and that’s just what happened back in October of 1965. A Mustang convertible was sliced into four sections small enough to make the trip up the building’s elevators for the presentation, only to be bracketed back together once into place.
So that’s the how. Now for the why? And as you well enough know, social media took on a different form back then. OK, so let’s just call it “newsprint” and be done with that. Generating buzz is the name of the game in any PR event, both now and then.
Keep reading to get the official account of the story straight from Ford; because it’s a good one.