Covering Cooper & Roush Live from South Haven

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We were recently invited to join Cooper Tires and Roush Performance at an unveiling event for a new high-performance tire (the RS3) that Cooper has developed exclusively for Roush Performance.  A nice dinner kicked off the event Monday (9/29/08) evening, track time took up all day Tuesday, and travel home closed it up on Wednesday.  We all tore up the 1.88-mile course at Gingerman Raceway in a Stage3 Roush Mustang to get a first hand feel of the results.  You’ve got to see the pictures!

Update 10/1:  We are back.  Click below to see full event coverage with pics!

Well, they’ve gone and done it. The partnership of Roush and Cooper Tire spent 18 months designing and crafting a tire that would eventually unseat the BFGoodrich KD series off the throne of Roush applications. This recent South Haven event was the unveiling of a performance tire, dubbed the RS3, that meets and beats the BFG holding the heavyweight title. A full day of exhibition and open lapping in six Roush Performance Stage3 Mustangs proved one of the most exciting events of the season.

Roush and Copper RS3 Unveiling

Various media personnel, tire distributors, and VIPs were in attendance at Gingerman Raceway to get a firsthand look at what Roush and Cooper have been toiling away at. The morning started with a technical overview of the RS3, a technical overview of the track, and last, but not least, the renowned roar and burble of a Roush Mustang’s exhaust note on the grid.

Roush and Copper RS3 Unveiling

The overall participant base (Roush crew, Cooper crew, media, etc) were split into four groups that were assigned to pilot the Roush Stage3 Mustangs on the track. Needless to say, a fantastic time was had by all. One of the special guests of the day was Jack Roush, Jr. I had a chance to speak a spot with Jack over lunch and find out some good detail about his history with Roush Performance and Roush Racing. Talk about a stand-up guy! After lunch, he took me out in one of the Stage3 Mustangs for a few laps during session. I was elated and impressed—it was awesome! In fact, it was so awesome, I was daring enough to ask Jack to ride shotgun…and he accepted.

Roush and Copper RS3 Unveiling

During our laps, he offered up some tips for some turns and opportunities to shave down the lap time. It was an honor and privilege to get that kind of exposure & acknowledgment.

As I mentioned several times, the event was a success and every participant had a good time throughout. If they didn’t, they either lacked blue blood or just plain didn’t know how to have fun!

Until next time, all. I sincerely hope you enjoyed the live Twitter coverage and the gallery of images we here at StangNet are proud to share with the Ford Mustang enthusiast community.

Press Release

Cooper Tire Named the “Official Tire of ROUSH Performance” The new extreme max performance Cooper Zeon RS3 debuts on ROUSH Stage 3 Mustangs
FINDLAY, OHIO, OCTOBER 1, 2008 – COOPER TIRE & RUBBER COMPANY (NYSE: CTB) and ROUSH Performance have teamed up to provide you with a Mustang that is far from ordinary. Now the world’s hottest car comes fully equipped with Cooper ultra-high performance tires. As the “Official Tire of ROUSH Performance,” Cooper will supply ultra-high performance tires for Stage 1, 2 and 3, and other limited edition vehicles such as the P51B ROUSH-customized Mustangs that are now available at select Ford dealerships nationwide.

“The ROUSH name is an icon in American motorsports and vehicle modifications, synonymous with superb quality and unparalleled performance,” said Roy Armes, Chairman, President and CEO for Cooper Tire. “At Cooper, we want to work with companies like ROUSH who have a tremendous passion for cars and driving. This association gives us a platform to showcase our products on one of the fastest and best handling vehicles available today, and an opportunity to demonstrate the capabilities and state-of-the-art technology engineered into our high performance products.”

The ROUSH partnership gave Cooper the opportunity to design and develop a new extreme max performance tire to match the power of the Stage 3 Mustang and other ROUSH platforms. As a result of more than a year of collaboration, intense development and testing, Cooper engineers developed the new RS3 to match up to one of the highest performing cars in the industry – the Roush Stage 3 Mustang. Now performance enthusiasts have a tire that combines the rich heritage of Cooper’s motorsports technology and innovative engineering with the quality and performance that’s in every Cooper tire and ROUSH Mustang.

“Cooper is a perfect fit to be our supplier on the ROUSH Stage 1, 2 and 3 and the P51B Ford Mustangs,” said Jack Roush, Chairman of ROUSH Enterprises and CEO & Co-Owner of Roush Fenway Racing. “Their engineering and technical capabilities and continued commitment to designing and developing a tire for our Mustangs was unwavering. Cooper’s ultra-high performance tires were the only tires that met the standards and cutting-edge styling of the ROUSH brand and is unmatched in performance.”

The anxiously-awaited, race-inspired RS3 was given its premiere at Gingerman Raceway in South Haven, Mich., where a number of automotive journalists and high performance experts were given a firsthand look and feel of the performance of the RS3. Designed to provide superior performance, the RS3 features a unique tread pattern, profile and construction. Featuring cutting edge R-Tech technology, this tire delivers maximum dry traction, unrivaled grip with split-second steering response, and a unique footprint that is engineered to deliver consistent handling performance at high G-forces.

ROUSH Performance will place Cooper Zeon 2XS tires in two sizes, the 275/40ZR18 and 255/35ZR20, on both Stage 1 cosmetic-only modified Mustangs and on the Stage 2 vehicles which include an upgraded suspension package for improved handling. The Cooper Zeon RS3 is available in 275/40ZR18 on Stage 3 and P51B Mustangs.

“This partnership with ROUSH Performance allows Cooper to tie into an original equipment platform,” said Armes. “With all the high-level experience in racing and advanced product development that ROUSH Performance has to offer, the marriage between Cooper and the ROUSH-modified Mustangs results in a statement without ever turning the key.”

The new Cooper Zeon RS3 – scientifically designed, engineered and road proven to leave your ROUSH Performance Mustang beyond speechless.

Cooper Tire. Don’t Give Up A Thing.

About Roush Performance
Based in Livonia, Mich., “The Art of Performance Engineering” takes place at ROUSH Performance. To get a look behind the scenes at what goes on at ROUSH and how the vehicles are designed, manufactured and produced logon to In addition to the array of Ford Mustang and F-150 styling, handling and performance upgrades, a complete line of performance parts and crate engines are offered. For more information see your local ROUSH dealer, visit or telephone toll-free (800) 59-ROUSH.

About Cooper Tire & Rubber Company
Cooper Tire & Rubber Company is a global company that specializes in the design, manufacture, marketing and sales of passenger car and light truck tires and subsidiaries that specialize in medium truck, motorcycle and racing tires. With headquarters in Findlay, Ohio, Cooper Tire has manufacturing, sales, distribution, technical and design facilities within its family of companies located in 10 countries around the world. For more information, visit Cooper Tire’s web site at

Categories: Aftermarket, Events

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