October Mustang sales were again mediocre with only 11,234 of them sold (US).
Now before anyone goes crowing about how that was 21% better than October 04, remember that a year ago 05 Mustang production was just ramping up, the 04 model ceased production in May 04, so the dealer lots were empty, there was a legitimate shortage of Mustangs a year ago.
Looking at the prior 3 months sales:
July 10,577
August 10,921
September 10,976
That's an annual sales rate of only 131,000.
That's HORRIBLE and lower than what the old Mustang sold in 1998. 1999, 2000, 2001, 2002 & 2003.
So what's the problem?
I'd say it's dealers who are still trying to get sticker for V6s, over sticker for GTs and on top of that are loading up Mustangs with over priced dealer installed options. These dealers are sacraficing their future in an attempt to make some quick bucks today.
Now before anyone goes crowing about how that was 21% better than October 04, remember that a year ago 05 Mustang production was just ramping up, the 04 model ceased production in May 04, so the dealer lots were empty, there was a legitimate shortage of Mustangs a year ago.
Looking at the prior 3 months sales:
July 10,577
August 10,921
September 10,976
That's an annual sales rate of only 131,000.
That's HORRIBLE and lower than what the old Mustang sold in 1998. 1999, 2000, 2001, 2002 & 2003.
So what's the problem?
I'd say it's dealers who are still trying to get sticker for V6s, over sticker for GTs and on top of that are loading up Mustangs with over priced dealer installed options. These dealers are sacraficing their future in an attempt to make some quick bucks today.