Blowby is combustion gases getting past the piston rings and into the crankcase. Every engine "suffers" this to some degree which is why draft tube and later closed positive crankcase ventilation was developed.
Frequent oil changes and PCV maintenance are the proper way to fix this, not pouring some extra-low viscosity naptha into the sump. And if the engine has so much blowby that the PCV system is being overwhelmed, Seafoam is the last of the concerns.
As I said, pull the plug on any modern fuel injected engine and you'll see it basically white. Engines burn so cleanly now that even the old-school "tan" colour is rarely seen. Combustion chambers don't get carbon-fouled any more. And if the valves are getting fouled, one should be looking at valve stem seals, not pouring liquid solvent into the plenum.
Just seems like a gimmick to me.