Yeah something's wrong, you'll need to pull the valve covers to figure out what it is. You can use a piece of heater hose held up to your ear to listen on the valve-cover to give you a general idea of where the problem lies. That sound (and the length of time it happens) is not likely just a worn lifter where some heavier oil will help. That's a bad lifter, a worn rocker, a worn pushrod, a broken spring, a chewed up valve, or something equally troublesome. Brighter side none of those are too difficult to fix. Pull those covers.