Maybe, but it it might have saved it for one model year, maybe two. All the advertizing in th world doesn't change the fact that the car was very expensive for GM to produce and the profit margins just weren't there. If they could have charged $35k for it, it might still be around. The lack of trunk and interior space was a big issue as well. This might sound trivial to the performance crowd but it applies there too. M3 owners will tell you that when they go to the track, their car will easily swallow 4 track tires, a floor jack and a reasonable amount of tools/parts. For all it's faults, it was a great performer though. As a mustang fan, I was actually really disappointed when I heard GM would stop building it. Hopefully they can bring it back (and do it right).