They say it's "universal" but that doesn't mean it's a direct fit. If you read the description, it stated that "some modification may be needed" to fit.
In other words, it'll fit if you can figure out how to make it fit.
Everyone claims the Motorcraft cable is the only way to go. That may be true for the 5.0 guys and maybe the performance 2.3 guys, but I can honestly say that I've had no trouble with the Pioneer cables I got from Autozone. My main cable is over 3 years old (driven daily in stop and go traffic for 2 of those years) and I'm on my second dogbone in that same time period.
If the car is bone stock, go get the parts store replacement cable and be done with it.