First off the US auto industry is in trouble thanks to the UAW. Wages and benefits are way to costly for the auto manufacters. As Ive said before Im a non-union worker, yet when I buy a car I have to pay the insane wages that union workers receive.
Thats one reason an import is an attractive option. Purely on price alone.
So lets look at this poor dealership that is barely keeping the doors open. First I bet the owner is on somekind of public assistance. HA HA.
US Dealerships have made themselves out to be a bunch of greedy bastards. Look at the difference between wholesale and retail on a late model car. Usually 4-5k difference. Shop labor of $100+ an hour in the service department. Tacky add-ons that add no value to a car like life insurance, fabric/paint protection, warrenties, dealer mark-ups.
US Dealerships are just plain greedy. Consumers are more often refusing to put up with thier BS, and the consumer is much more educated and better informed, thats in large part to the web.
If US automakers want to stay in business they need to can the UAW, and get control of the stealerships.
Otherwise, they are on thier way to a smaller market share every year.