Agreed. They really don't get the respect that they deserve. They're a very decent upgrade over stock and even iron GT40's for your average enthusiast and they're a true "no fuss, no muss" bolt on design, unlike most aftermarket offerings. Sure, they could flow a little better on the exhaust side (which can be easily remedied in the right hands), but otherwise they're pretty good all around head.
I also agree that their MSRP is a little tough to swallow now that the aftermarket has grown and so many other offerings are being made available at competitive prices. But then again....FRPP has always commanded top dollar for all their stuff. That being said....there are brand loyal guys who will "only" buy Ford made parts for their cars and I guess that must be who these heads are aimed primarily at?