awalbert88
Founding Member
"It is doable, and when the Mustang lineup is complete, thought can be given to a high-performance Lincoln, Martens says."
This sounds like something that could provide for the beginning of the rebirth of Lincoln - a nice roadster, something to compete with the Cadillac XLR, the BMW Z4, etc.
All in all, this article isn't say too much new, other than the "nine" variants of the Mustang. As for the talk of rebates, I think you guys are wrong. Ford is trying to get the hell out of the rebate game. GM is pushing that one so hard to keep sales up, and Ford doesn't want to continue playing. It doesn't help the manufacturer that much. I honestly don't think there will be much problem keeping Mustang sales up for awhile, and even if they settle down to around 150K per year, that's still very much profitable. The biggest job for this new Mustang is to get people into showrooms who maybe aren't too serious about a new car, but want to get a look at the one and only American pony car. And while they're there, they might notice that new Ford Five Hundred sedan and say, "well, hey, a test drive wouldn't hurt..."
Much like the new F-150 brought people into dealerships and increased Ranger sales as a result, the new Mustang can bring people into dealerships and increase sales of other vehicles as well.
All that being said... Ford is making it increasingly hard for me to not want to buy an 05 Mustang GT Vert (presuming they offer the Vert this year.... which maybe they won't, as a way of bumping sales for 06?)
This sounds like something that could provide for the beginning of the rebirth of Lincoln - a nice roadster, something to compete with the Cadillac XLR, the BMW Z4, etc.
All in all, this article isn't say too much new, other than the "nine" variants of the Mustang. As for the talk of rebates, I think you guys are wrong. Ford is trying to get the hell out of the rebate game. GM is pushing that one so hard to keep sales up, and Ford doesn't want to continue playing. It doesn't help the manufacturer that much. I honestly don't think there will be much problem keeping Mustang sales up for awhile, and even if they settle down to around 150K per year, that's still very much profitable. The biggest job for this new Mustang is to get people into showrooms who maybe aren't too serious about a new car, but want to get a look at the one and only American pony car. And while they're there, they might notice that new Ford Five Hundred sedan and say, "well, hey, a test drive wouldn't hurt..."
Much like the new F-150 brought people into dealerships and increased Ranger sales as a result, the new Mustang can bring people into dealerships and increase sales of other vehicles as well.
All that being said... Ford is making it increasingly hard for me to not want to buy an 05 Mustang GT Vert (presuming they offer the Vert this year.... which maybe they won't, as a way of bumping sales for 06?)