Hey I work for pro 5.0 and the reason why our shifter and Steedas shifters are more expensive is because our shifters are more expensive to make. We both use billet components through out. Our shifters are made to shift better 50,000 miles from now. We even use anodized steel on all of the wearable parts that take the most abuse. We also use a highly porous Teflon material for our center ball. It is the same material that doctors use for hip replacements because it is sooo durable. The Quality of the material also makes it self lubricating. It is permeated with Lucas grease. It took us 2 years just to decide on the best grease to use. We pride ourselves on making the best and we also commend Steeda for coming out with ever better products that help us push ourselves to the limit of technology, Materials, and craftsmanship.