When you have a few spare minutes, this is worth looking at.
New Honda Commercial in the U.K.
the actual commercial is at the link below - read this first:
There are no computer graphics or digital tricks in the film. Everything
you see really happened in real time exactly as you see it. The film took
606 takes. On the first 605 takes, something, usually very minor, didn't
work.
They would then have to set the whole thing up again. The crew spent
weeks shooting night and day. The film cost six million dollars and took
three months to complete, including a full engineering the sequence. In
addition, it's two minutes long so every time Honda airs the film on
British television, they're shelling out enough dough to keep any one of us in
clover for a lifetime. However, it is fast becoming the most down
loaded advertisement in Internet history.
Honda executives figure the ad will soon pay for itself simply in "free"
viewings (Honda isn't paying a dime to have you watch this commercial!).
When the ad was pitched to senior executives, they signed off on it
immediately without any hesitation-including the costs. There are six
and only six handmade Accords in the world. To the horror of Honda
engineers, the filmmakers disassembled two of them to make the film.
Everything you see in the film (aside from the walls, floor, ramp, and complete Honda
Accord) are parts from those two cars.
The voice-over is Garrison Keillor. When the ad was shown to Honda
executives, they liked it and commented on how amazing computer graphics
have gotten. They fell off their chairs when they found out it was for
real.
Oh! And about those funky windshield wipers. On the new Accords, the
windshield wipers have water sensors and are designed to start doing
their thing automatically as soon as they become wet. It looks a bit weird
in the commercial.
Just one-second of computer generation is used to link the two
halves-when an exhaust pipe rolls across the floor. At one point, three
tires roll uphill because inside they have been weighted with bolts and screws.
Go to this website and watch the commercial....you won't believe it!
http://www.daboyz.org/honda/
New Honda Commercial in the U.K.
the actual commercial is at the link below - read this first:
There are no computer graphics or digital tricks in the film. Everything
you see really happened in real time exactly as you see it. The film took
606 takes. On the first 605 takes, something, usually very minor, didn't
work.
They would then have to set the whole thing up again. The crew spent
weeks shooting night and day. The film cost six million dollars and took
three months to complete, including a full engineering the sequence. In
addition, it's two minutes long so every time Honda airs the film on
British television, they're shelling out enough dough to keep any one of us in
clover for a lifetime. However, it is fast becoming the most down
loaded advertisement in Internet history.
Honda executives figure the ad will soon pay for itself simply in "free"
viewings (Honda isn't paying a dime to have you watch this commercial!).
When the ad was pitched to senior executives, they signed off on it
immediately without any hesitation-including the costs. There are six
and only six handmade Accords in the world. To the horror of Honda
engineers, the filmmakers disassembled two of them to make the film.
Everything you see in the film (aside from the walls, floor, ramp, and complete Honda
Accord) are parts from those two cars.
The voice-over is Garrison Keillor. When the ad was shown to Honda
executives, they liked it and commented on how amazing computer graphics
have gotten. They fell off their chairs when they found out it was for
real.
Oh! And about those funky windshield wipers. On the new Accords, the
windshield wipers have water sensors and are designed to start doing
their thing automatically as soon as they become wet. It looks a bit weird
in the commercial.
Just one-second of computer generation is used to link the two
halves-when an exhaust pipe rolls across the floor. At one point, three
tires roll uphill because inside they have been weighted with bolts and screws.
Go to this website and watch the commercial....you won't believe it!
http://www.daboyz.org/honda/