alleymad95GT
Member
I would drive the Marauder. Here's why I think it failed to catch on:
The Grand Marquis competed with the Buick Park Avenue mostly. I just don't think the Park Avenue crowd is the one that would cross-shop to a Marauder. And, it was never independently marketed as best I can tell. So, the audience it was presented to was not into it, and the audience that may have been interested in it (I am thinking guys that wanted a 5 series Bimmer) probably never even knew it existed.
Total marketing failure, IMHO...
The Grand Marquis competed with the Buick Park Avenue mostly. I just don't think the Park Avenue crowd is the one that would cross-shop to a Marauder. And, it was never independently marketed as best I can tell. So, the audience it was presented to was not into it, and the audience that may have been interested in it (I am thinking guys that wanted a 5 series Bimmer) probably never even knew it existed.
Total marketing failure, IMHO...