Yeah I dont think it was about advertising because Dodge advertises all day long and they dont sell crap. I think what killed the F-body was price, practicality, and insurance rates. It was a crappy car to drive, low to the ground, no room, rubbed on bumps because the long front end, too sporty for women and older people, and no aftermarket. As for price it was just too expensive, and the insurance on those things is off the wall because they come with 300 horses compared to what 240 at the time for the mustang. Chevrolet has a problem with being behind the times too. The looks of all their cars are so plane jane, and they keep pushing iron heads and pushrod engines. As a car company why would you market old tech for high dollar? I saw a recent press release praising the new technology of the tried and true pushrod LS1 in the corvette. What an oxymoron like military intelligence. I left GM because they just dont seem to care for enthusiasts and they have forsaken everything and just dont want to get with the times. They ditched the Caprice Classic which was a great cop car, they then can the F-body and convert the Impala to front wheel duty. Whats next? And GM Performance Parts? Ever seen that catalog what a joke. And look at history. Look how many firsts Ford has through time in regards to the power war. First with the roller cam, first with fuel injection, first with 5 speed I believe, and first and still only with overhead cams. I know other cars have overhead cams but I'm talking about the pony wars. There are others and I'm sure TIMMY will chime in with his anal 2 cents. Back in the day with the IROCS and stuff you couldnt get a stick with a 350, only the 305. I mean dont let the driver have too much fun now. I left for Ford because I want to support a company that strives to keep trying new things and have fun with their products and not be afraid to market a new idea. Look at all the great stuff they sell. Look at GM, what do they have? Nothing!! Even the Corvette sucks for a race guy. Only 1 out of every 10 Vettes come with a stick!! What crap is that?