Quality and a fanatical fan base. Honda and Toyota owners only buy Honda and Toyota. Plus, the styling doesn't age as quickly. I think German cars age the best, and American cars are outdated in styling the following year. I can't stress the quality issue though. The overall fit and finish of Honda's and Toyota's is very good. I think American cars should stick with American style cars--big engine with RWD. Don't try to copy everyone else. The Lincoln Town Car doesn't have any problems selling. Nor does the Charger, Magnum, or 300C. All big cars, big engines, RWD. When will Ford get the fact they can't compete with Camry and Accord? They waste lots of money on trying to beat the Germans with Lincoln LS's and their nameplate counterparts, and the Five Hundred and Taurus are no match for Japan's mid-size cars. The Falcon would probably sell, but they'd have to take a page out DaimlerChrysler's book to do it. V-6's to make money, and some V-8's for performance guys or police. Plus a better name. Falcon's were crap econo cars in their day. The Mustang may have been born from the Falcon, but the Falcon was laughed at then, and it would be laughed at now. My dad said only women and wimpy nerds drove Falcons.