For what it's worth....
Ford itself was using the "New Edge" term in the late 90s to describe it's new design philosophy for the then-upcoming millenium:
From 1999 press release about the new Ford Focus -- ...Ford's "New Edge" design - with its combination of rounded shapes, crisp edges, sharp intersections and taut lines....
Ford is still using the "New Edge" term to describe it's designs for 2006 and beyond. In fact, they introduced a crossover-suv called the Ford Edge at the Detroit auto show a couple of months ago. And ford of Eurpoe introduced a Mondeo "Edge" model for that market.