I think the Halo effect is more than just showroom effect, since I also find it hard to beleive the GT500 buyer is going to settle for a minivan or expy in stead of the GT500. However I can see some marketing benifit more from all the press the Shelby car is getting, with countless magazine covers, newspaper stories ect,ect,ect. If you were to count the number of time the Ford name has been mentioned in the free press in the last two years in reguards to this car, its got to be worth a tremendouse amount of advertising dollars. In a way I hope Y2k is correct in that ford would have a problem selling 10,000 copy's of the GT500, that way it would be allot easier for me to get one around sticker price, however I just dobt Ford has any problem selling them. I would bet if the Shelby were like the v6 or the GT and you could order as many as you wanted then I would pin the demand for the car around 25000 units per year or 10% of production. 10,000 seems to me to still be a small enough number of cars that it still going to take over sticker to get one bought even at 6 month to a year from now.